Stomping Ground initiative allows both men and women to help raise funds and awareness for Movember - over a beer
Men's health issues affects both men and the women in their lives, so Stomping Ground wants to show that raising awareness and funds for Movember is no longer just about men growing moustaches, and that all adults can get involved.
We are joining forces with Movember (our Collingwood neighbours) to promote our ‘BeerMo’ initiative that will allow all men and women to show their support this November... by simply raising a glass of beer and having a bit of fun. Kegstar, Bintani and Liquex were all quick to jump on board and support us as we commit to contributing at least $75,000 to Movember, to help men live happier, healthier and longer lives.
Fresh from our ‘Gipps St’ Pale Ale winning a gold medal at the Craft Beer Industry Awards, we had this big hairy idea to sell 1000 kegs of the beer with $75 from each keg going to Movember. Both Kegstar and Bintani were quick to offer help but for a small, local and young brewery like us, selling 1000 kegs of beer in one month is still pretty daunting! Judging from initial discussions, many venues are keen to get involved which is really exciting.
Every time you enjoy a Stomping Ground ‘Gipps St’ Pale Ale at supporting pubs and bars around Australia during November, venues and beer drinkers will be helping us raise the funds, awareness about men’s health and hopefully encourage a few important conversations.
Charlotte Webb, CFDO of the Movember Foundation said too many men were ‘toughing it out’, keeping their feelings to themselves and struggling alone with their issues. “We know from research that men’s social connections tend to drop off once they hit their 30s and we’re often not great at making or keeping mates. By partnering with our friends at Stomping Ground, we are looking to engage with men where they are, remind them that it’s good to spend time with their mates and help make change happen sooner, before it’s too late.”
To help with starting the conversation, Stomping Ground is developing promotional activities, with a party the main prize on offer for beer fans – you bring your mates, we'll bring the good times!
Many of our female friends and customers over the years have loved the Movember concept and were keen to get involved, so our BeerMo initiative with Movember is a fun way for everyone - men and women - to help us raise funds and awareness for Movember’s men’s health issues. As a local brewery we think we can help create some conversations and we’re very proud to be working with Movember.
To pre-order kegs, please contact GUY or Cassie at firstname.lastname@example.org.
About the Movember Foundation
The Movember Foundation is the only charity tackling men’s health on a global scale, year round. By 2030, we will reduce the number of men dying prematurely by 25%. The Foundation funds game-changing men’s health projects. Millions have joined the movement, funding over 1,200 projects focusing on prostate cancer, testicular cancer, mental health and suicide prevention. In addition, our awareness and education program is encouraging men to become more aware of their health, to talk about the big stuff in life, and take action when health issues arise. Our fathers, partners, brothers and friends face a health crisis that isn’t being talked about. We can’t afford to stay silent. We have one goal: to stop men dying too young.